Luciana Herrmann, Regional Communications Director for Nissan Latin America, Woman of Worth 2024
The Woman of Worth Award, an initiative from Women’s Worldwide Car of the Year, has been chosen for 2024. Ten finalists made it through to the ultimate voting list from 30 nominations received and judges have voted for Luciana Hermann of Mexico.
Luciana Herrmann is the Regional Communications Director for Nissan Latin America (LATAM). She heads up the Diversity Council in Women’s Talent. She has 20 years’ experience as a creative professional building integrated campaigns for the automotive industry, the retail sector and B2B services. She has assembled, developed and led seamless multicultural teams in cross-border operations in Brazil, Japan, Venezuela and Mexico.
When she heard she was one of the ten finalists in Woman of Worth Award she said:
“I got to know I was selected which is such important news for me and a clear sign that the efforts for inclusion are echoing outside!”. She now has more reason to “echo outside”.
The Woman of Worth (WOW) award is an initiative of Women’s Worldwide Car of the Year created and addressed by Sandy Myhre, Honorary President of the organization. Marta Garcia, Executive President of WWCOTY said the voting process was rigorous and she is delighted that a woman from Latin America has received some recognition through the award.
The WOW Award acknowledges the late Sue Baker as one of our founding judges. Her insights, her wisdom and her knowledge during her time on our jury were greatly appreciated. She died in November 2022.