Arancha Pato - Spain
Arancha Pato is the founder of Motorlife Comunicación, one of Spain’s leading motoring publishers. Among its range of products is motorlife.es, an interactive magazine available on different distribution channels and digital press platforms in Spain. It also publishes auto10.com, which specialises in tests, news, current affairs and in answering questions and advising readers on car buying.
Arancha Pato’s professional relationship with the automotive world began in 1987, when she started working for Coche Actual. In 2003 she was appointed director of Autopista magazine, the leading magazine in the sector at the time, and shortly afterwards she became editorial director of the motoring section of Motorpress-Ibérica.
Pato has always tried to bring the motoring world closer to women. The series of articles on female drivers and the launch of the first magazine Coche Mujer earned her the Graciliano Hernández Prize, awarded by the RACE (Royal Automobile Club of Spain).