Isabelle Riederer - Switzerland
Isabelle is one of the most recognized motoring journalists in her country. She currently writes for 20 Minuten (the largest free daily newspaper in Switzerland), Auto Bild Schweiz, AUTO&Wirtschaft, Electric WOW and AboutFleet.
She started to work for the Swiss motor media publisher A&W in 2014, first working as an editor and later taking over as editor-in-chief of the Swiss aftermarket magazine AUTO&Wirtschaft. In 2022, Isabelle set up her own creative agency, Erste Sahne Content GmbH. Not only does she continue to write about cars and mobility for numerous Swiss media outlets, she also supports Swiss car importers with content creation and communication. «The automotive industry has changed rapidly in the last five years and developments are continuing, but one thing remains: the emotions! That’s what makes it so exciting for me as a journalist to write about it.»
Isabelle is particularly concerned about the role of women in the automotive industry. «The image of women in the car industry has already changed a lot in recent years. Whereas women used to be the pretty appendage on the hood, today they are self-confident, independent and know what they want. But there is still a lot of room for improvement – both on the customer side and on the manufacturer side, and especially in the aftermarket.»
The influence of women in the automotive industry should not be an exception, but a matter of course. «That’s why it’s a great honor for me to be part of WWCOTY.»