The Women’s Worldwide Car of the Year wants to recognise in its awards the car brand that is most sensitive to the world of women. The Sandy Myhre Award will highlight the manufacturers’ commitment to women in the areas of workplace inclusion, product design and advertising campaigns, among others.
Volvo has long demonstrated its commitment to women. It has a large representation of women in the workforce, while in safety it has been using pregnant dummies since 1995. In 2023 it partnered with Girls Who Code, an organisation that works to close the gender gap in technology.
With this award, the Women’s Worldwide Car of the Year not only draws the attention of the industry to the needs and preferences of women in mobility, but also pays tribute to the founder of WWCOTY, Sandy Myhre.